Norwegian tourism industry welcomes return of Chinese tourists

OSLO, Sept. 2 (Xinhua) — The Norwegian tourism industry is delighted to see the return of Chinese tourists, an official said on Monday during a tourism promotion event held in Oslo.
Bjorn Krag Ingul, senior advisor at Innovation Norway, noted that more Chinese visitors are now traveling to this country independently, taking their time to explore new areas of Norway, and showing a genuine interest in local culture and daily life – rather than just visiting famous attractions for a quick selfie.
“In fact, their eagerness to discover hidden gems and lesser-known destinations has even surprised our visa division, who couldn’t believe that Chinese travelers were aware of these places,” he told Xinhua on the sidelines of the “Chengdu, More Than Pandas” tourism promotion event.
These emerging trends, he said, align perfectly with the goals of Innovation Norway and its China-based office, the Scandinavian Tourist Board. They aim to inspire and educate travel operators about the value of spending several days exploring Norway, no matter the season.
At the same time, China also encourages reciprocal visits from Norwegian travelers. In November 2023, Norway was added to a list of countries eligible for a 144-hour visa-free transit policy to facilitate short stays. Chengdu is one of the cities where this exception applies.
Officials at the Chengdu event expressed hope that Norwegian travelers would plan a visit to their city, famous for its rich cultural heritage, abundant natural beauty, and laid-back lifestyle.
“Chengdu is the hometown of the giant panda, but it offers much more than that,” said Wang Jian, deputy director of the Chengdu Municipal Bureau of Culture, Broadcast-TV, and Tourism, during the event.
“We warmly invite our Norwegian friends to stroll through the streets of Chengdu and experience the unique charm of a ‘park city under the snow-capped mountains’,” he said. ■